I was just asked by our Press Office to provide them with a short comment on blogs and blogging. Here’s what I sent them. How did I do? What would you have said in 150 words?
Blogging takes various forms but broadly speaking it is a form of web-based self-publishing. Prior to the web, it was difficult and costly for people to publish and distribute their thoughts and their work widely. With the advent of the web, it became easier, but still required some technical knowledge to author and publish a web site.
Blogging represents a maturing form of web authoring, where the software makes it easier for anyone capable of using a word processor to author, publish and distribute their thoughts and work to others.
But it’s not simply about web publishing. Blogging is a powerful network – the ‘blogosphere’ – where a multitude of blogs (and therefore people) are connected through a web of mutual references, discussions, links and ideas. The web liberated the global exchange of knowledge. Blogging is liberating the conversation around that knowledge and providing a space for the creation of new forms of knowledge, too.