…or ‘how to get read on the World-Wide-Web.’
This is a presentation about Search Engine Optimisation (SEO), but it is also about literacy and reputation in the age of the Internet. It is about how to understand and write well for the web so that like-minded people can learn about what you’ve got to say and be compelled to tell others about what you’ve got to say, too.
Although it’s not aimed at scholarly writing, that doesn’t matter. To Google’s crawlers, HTML source code is HTML source code, whether you publish articles about research into HIV or have something pointless to say about the latest gadget. No matter what the content is about there are literary as well as technical observations that can improve your communication and the impact of your writing.
Much of the presentation elaborates on this: “There is a tension between relevance and reputable.” It’s interesting.
Having heard about the WordCamp Ed event in Washington DC, I’m thinking of organising a WordCamp, focussing on the use of WordPress in HE and FE in the UK. Would anyone be interested in helping with the organisation of this?
There is some support for organising WordCamps from Automattic. A lot of the items listed there would be easy to facilitate with support from one of our institutions. I’d be happy to ask the University of Lincoln. We’re just off the main North-South East Coast rail trunk, but the access isn’t bad from London up to Edinburgh, and it’s a good, modern university, with decent facilities in a historic city worth visiting.
I’m sure there would be a lot of interest in attending. It could appeal to teachers, students, researchers, ICT and web dev staff. We could appeal for the involvement of edubloggers who have a lot of experience in advocating the use of blogs in HE and FE.
There was a WordCamp in Birmingham in July 2008. We could contact the organisers of that event for advice as well as the organisers of the DC event.
The day might be organised like this:
- Registration and welcome
- Live WordPressMU install and set up. A useful overview for both administrators and users. Also introduces the language of blogging which people will hear constantly throughout the day. i.e. ‘posts’, ‘pages’, ‘tags’, categories’, ‘blogroll’, ‘plugins’, ‘themes’, etc.
- Two or three presentations with Q&A on how people are using WordPress in education (maybe one from a marketing perspective, the others from a teaching and learning perspective)
- Special interest group sessions: research groups, teachers, students, marketing, administration, development, etc.
- Group feedback
- Presentation on forthcoming WordPress features. Integration of WP with other (social) services. Intro to BuddyPress and BBPress as extensions to WordPressMU.
Is anyone interested in helping organise a WordCamp(Ed) in the UK? Please leave comments below and join our new Google Group.