More like a web application and less like a website

Automattic, the company behind WordPress, released a report today which summarises their recent project to test the usability of WordPress. It’s an interesting read if you use WordPress, but also if you’re interested in software development and usability testing. What’s most interesting for me, is how a large and successful open source project can co-ordinate a major redesign of an application, tested by thousands of enthusiasts for use by millions of general users.

While discussions about the design of an open source application can be had at any time on support forums, in this case, the formal change process began in May, through focused third-party usability testing, where 12 volunteers were carefully selected (and paid $75 in wordpress.com credits!). There was then a presentation at the San Francisco WordCamp in August, where wider feedback was elicited. A survey was announced in early September and a further survey, calling for 5000 participants was announced in late September. An annoucement was made at the beginning of October, where feedback was invited on a series of ‘wireframe’ mockups of the new design. Following feedback, the re-design was formally announced in mid-October and later this month designers were asked to submit their portfolio if they were interested in being recruited to design new icons (the following week!). Throughout this process, the development code, updated nightly, could be downloaded, installed and the application reviewed, too. Several mailing lists are used for open discussion, notably the ‘hackers’ and ‘testers’ lists.

The outcome of this incredibly rapid and completely transparent consultation, testing, feedback and design process has made it into the next release of WordPress (v2.7), due for release on November 10th. At just seven months from start to finish, it’s an excellent example of public collaboration between developers, designers and users, largely co-ordinated by one Automattic employee.

Here’s the testing report (PDF)

Here are the wireframes (PDF)

Here’s the presentation they gave in August, which covers the usability testing process.

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ALT-C 2008: A different approach.

Today, I took a different approach to the conference and relaxed. I usually take the approach of trying to attend as many sessions as possible and absorb and report back on as much as I can.  However, I’ve found that this approach quickly leaves me exhausted and somewhat removed from the rest of the conference as it allows little time for reflection.

So, my third day in Leeds was a much more enjoyable and stimulating one as I attended sessions, picking up on one or two things that were being presented and following threads and tangents that I found online and from talking with people.  One term that I’ve heard mentioned a few times is ‘lifestream’, that is, an aggregation of online activity into a timeline that can be shared with others. You can see my lifestream by going to this page. You’ll see that following a conversation I had at F-ALT08, I looked again at OpenID and setup my own personal website as an OpenID server, learning a great deal at the same time.

You can also see that I joined identi.ca, an open source microblogging site like Twitter, and found details on setting up Laconica, the software behind identi.ca, on my own server and potentially, the Learning Lab. My experience using Twitter at the conference has really demonstrated the value of microblogging within a defined community as a way of rapidly communicating one-to-many messages and engaging in large asynchronous conversations.

In the morning Digital Divide Slam session, we formed small groups and with two people I’d met previously at the fringe events, created a ‘performance’ that reflected on a form of digital divide. We chose ‘gender’, and produced this (prize winning) video which is now on YouTube.

During the second keynote, I drifted off and began to think about e-portfolios and aggregating our online social activity into a profile/portfolio that is controlled by the individual and is dynamically updated. I’d heard about the Attention Profiling Markup Language (APML), and spent time considering whether this could be used or adapted for aggregating a portfolio of work and experience. APML is primarily aimed at individuals’ relationship with advertisers and at a later F-ALT session was able to discuss the suitability of APML or an APML-like standard for aggregating a portfolio of work. Consequently, I’m developing an interest in this area and in other online relationships that can be made between people (see this link, too) and the data that we generate through purposeful and serendipitous online activity.

Having listened to quite a lot of discussion about web2.0 applications over the last few days, I’m even more pleased with the decision to use WordPress as a platform for blogging, web publishing and collaboration in the Learning Lab. With WordPress, we’re able to evaluate many of the latest social web technologies and standards through their plugin system.  This flexible plugin and theming system has led to the development of an entire social networking platform based on WordPress, called BuddyPress, and because it’s basically WordPress with some specific plugins and clever use of a theme, it can use any of the available WordPress plugins to connect to Facebook, Twitter, YouTube, Flickr and other popular web 2 services.  I’m looking forward to watching BuddyPress develop.

In the evening, we attended the conference dinner at Headingley Cricket Club. It was a great location, with good food and excellent service and while sitting next to one of my digital slam partners, he showed me JoikuSpot, an application that turns a mobile phone into a wifi router. There on our dinner table, he ran Joiku on a 3G Nokia phone and provided wifi access to his iPod Touch. What a great way to share high speed network access among friends, while meeting at a cafe or park to discuss work or study.

I was impressed. The Learning Landscape had extended to the cricket ground.

Number 10 is powered by WordPress

The new website for 10 Downing Street is run on WordPress (this blogging platform) using a customised Networker 1.0 theme, and has integrated Flickr, YouTube and Twitter into the side-bar.   More information from here and here. If you thought that a blog was ‘just a blog’, think again.

It nicely demonstrates the versatility of WordPress as an all round web publishing tool that serves not just individuals but groups and teams of people.  I expand a little on the collaborative features of WordPress here.

Web Trend Map

Following their predictions in January, the Web Trend Map 3 from Information Architects, offers an interesting overview of the 300 most influential websites, illustrated along the lines of the Tokyo train map.

To get the full picture you need to either view the PDF or buy the poster.  Cast your eye over the PDF and you’ll see that among the big names that stand out are Yahoo!, MSN, Google, Wikipedia, Amazon, YouTube, eBay, WordPress and Friendster. No real surprises there.

The layout is meaningful in that the train lines correspond to different web trends and Google sits in the centre because it is “slowly becoming a metaphor of the Internet itself”. Each of the 300 sites occupy different train stations in Tokyo, depending on the current status they’re deemed to have. The cool sites can be seen in cool parts of Tokyo and likewise the boring sites (i.e. Facebook) have been moved to the boring areas of the city. The creators are clearly having fun at times, too.  Yahoo News, for example, is located in Sugamo, where old ladies go shopping, because Yahoo News “recently hijacked the online advertisement revenue of around 250 local newspapers and locked them into a binding contract. Who reads local news? Old people.”

Despite the sarcasm, it is a genuinely useful and interesting illustration of who the players are on the web and what spaces they dominate. There are also two forecast and branding plates which, as the names suggest, illustrate where the weather is turning for some sites and how certain brands are resonating with users.

It’s good to see WordPress being in the centre of it all; an open source product (which the Learning Lab runs on), not far from the centre of everything, located between the Google Vatican and the News district, on the Technology and Social Networking lines.  The popularity of WordPress is no doubt due to it’s focus on usability and good presentation but also because as an open source product, it attracts a large developer community who write plugins to extend the basic functionality of the blogging platform, making it attractive to people who want their blog to integrate with sites like Facebook, Bebo, YouTube, Flickr and Twitter. WordPress leverage this voluntary manpower by enhancing their commercial product.  Integration between sites is key as each compete for our time so it’s not surprising that dataportability.org, despite being a recent initiative, sits in the Brains district among all the big players.

The DataPortability Project is a group created to promote the idea that individuals have control over their data by determing how they can use it and who can use it. This includes access to data that is under the control of another entity.

In practice, this means that we should expect to be able to login to WordPress, select images from our Flickr account and publish them in a blog to Facebook, painlessly and securely. Web applications, including those sold to the Education market, that inhibit the secure but effortless portability of data are digging themselves into a hole.